![]() ![]() First, it can be difficult to identify uncontested market spaces. However, there are also some risks associated with the blue ocean strategy. Third, it can help businesses attract new customers and tap into new markets. Second, it can lead to higher profits because there is less competition. First, it can help businesses avoid saturated markets. There are several benefits of pursuing a blue ocean strategy. This can be done by offering something unique or different that appeals to customers. The idea behind the strategy is that businesses should look for ways to stand out from the competition, rather than trying to beat them. The theory is that companies can achieve growth by focusing on areas with little or no competition. The Blue Ocean Strategy is a business strategy tool that suggests businesses should avoid competition by creating an uncontested market space, also known as a blue ocean. ![]()
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